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Qantas

There is no greater testament to our reputation than our selection by Qantas to represent the 'Spirit of Australia in their hugely successful 'I Still Call Australia Home advertising campaigns. Filmed in spectacular locations around Australia and the world, the campaign has provided our choristers with once-in-a-lifetime experiences, and broadened their horizons musically, culturally and personally.

Qantas first approached the choir in 1998 about the possibility of working with the National Boys Choir on a promotional campaign for the airline, after watching the two choir's perform together on Carols by Candlelight.

The first instalment of the campaign involved 150 choristers aged between 8-18. Throughout a three-month period, the girls were filmed in destinations as diverse as an Argentinean glacier and an ancient temple in Thailand. We estimate that our girls undertook 31 flights, stayed in 17 different hotels and in the first three weeks alone spent 67 hours on planes. The final shot of the commercial was filmed at Kings Canyon in the Northern Territory and involved over 200 additional children.

The end result was a spectacular campaign, featuring poignant images of Australian children at exotic and famous locations. The success of the advertisement was both instant and overwhelming, and the campaign stirred the emotions of the nation. The girls were involved in numerous public performances as part of the launch, and quickly became known as the Qantas Choir. Senior choristers were also involved in promotional events and media launches in Los Angeles, Hong Kong, Manila, Tokyo and Jakarta.

As a result of the success of the campaign, the girls were invited to record the 'Sprit of Christmas' CD with the National Boys Choir and a host of high profile Australian recording artists. The CD went platinum and was nominated for an ARIA award.

In 2000 and again in 2004 the Australian Girls Choir was invited to do it all again in a sequel to the campaign. The filming of the 2000 campaign followed a similar format, and this time some of our location highlights included a Massai village in Africa, the Taj Mahal in India, and the Statue of Liberty in the USA. The making of the 2000 campaign became the subject of a documentary called Wandering Spirits, which aired on the Seven Network in Australia. 

The Australian Girls Choir continues to enjoy its relationship with Qantas. The girls perform at Qantas events and functions such as the 'Boy from Oz', Socceroos Games and the Bledisloe Cup. Our girls also represent Qantas at 'G'Day USA' and 'G'Day NZ' Australia Week Celebrations each year.

Click on the image below to watch our corporate video to find out more about the choir. This video is 4.7mb in size and is encoded in Flash format. Duration: 3 minutes 12 seconds.

 
 

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